In the ever-evolving world of premium alcoholic beverages, two brands have been making waves: Brosé Wine and BROSKI Whisky. Backed by Westbrooke Associates, these two companies have experienced exceptional growth, securing major distribution deals and expanding into new markets.
With a promising trajectory ahead, 2025 is set to be a defining year, including the soft launch of an exciting new product this spring.
Brosé Wine: UK Stronghold
Brosé has built a strong reputation within the UK wine market, solidifying relationships with top retailers and expanding its domestic and international footprint. Making significant strides with major UK retailers, a trial with Waitrose is on the horizon, with a meeting scheduled in mid-February to discuss a three-month spring trial.
Meanwhile, their long-standing partnership with wine giant Threshers continues to flourish. Their regular order of one pallet per month is expected to triple by spring 2025. Additionally, Brosé has secured a trial period with Swallow Drinks, covering the Midlands and Greater London, marking another milestone in its expansion strategy.
The brand’s reach extends beyond traditional retail, with LWC confirming permanent stocking of Brosé in the Cotswolds region following a successful three-month trial. Further discussions with Naked Wines, The Sunday Times Wine Club and Virgin Wines are ongoing, positioning Brosé for even greater exposure.
With its roots in the American term “Brosé,” the company has long aimed to establish itself across the Atlantic. In a strategic move, Brosé has partnered with Fior Di Sole, a California-based winery, to create an exclusive blend. This collaboration allows Brosé to reduce production costs while maintaining a strong 73% retail-to-consumer margin. The brand is currently working with wholesale and retail consultants to devise its US distribution plan for Q2 2025.
Beyond the UK and the US, Brosé continues to gain traction in Spain, Portugal, the UAE, the Netherlands and Cameroon, reflecting its growing global appeal.
BROSKI Whisky: Record-Breaking Sales
BROSKI Whisky has seen phenomenal growth, exceeding its sales targets by an impressive 103% and expanding its reach in e-commerce and on-trade venues. After a successful period of growth, BROSKI has secured a 500-bottle online trial with Threshers, starting in February. Further expansions are expected as the brand looks to be listed on The Whisky Exchange and The Whisky Shop websites within the same month.
Moreover, LWC, the UK’s largest on-trade distributor, is trialling BROSKI in the Cotswolds region, opening the doors to further national distribution. Meanwhile, a key meeting with Swallow Drinks’ new head buyer in early 2025 could lead to a significant expansion across London and beyond. Additionally, negotiations with Matthew Clark and Bibendum are progressing, aiming to finalise a deal in Q1 2025.
Furthermore, BROSKI’s presence in London’s bar scene has grown exponentially. From securing its first eight venues in October 2024 to reaching 20 venues by September, the brand has witnessed 100% growth in just three months. BROSKI’s online sales have skyrocketed, growing 200% from July to September 2024 and by December 2024, the brand attracted over 1,200 online customers.
A New Product on the Horizon
With Brosé and BROSKI thriving, 2025 is shaping up to be a pivotal year. As both brands continue their rapid growth, a new alcoholic product is set to debut this spring. While details remain under wraps, this launch promises to build on the success of Brosé and BROSKI, offering something truly special for investors and consumers alike.
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