
Brosé Wine Goes from Strength to Strength
As the Brosé Wine phenomenon continues to grow and expand, success shows no signs of slowing. Announcing that they have appointed the agency, Lionbridge PR to support the brand’s communications and develop their campaigns, this agency will also help Brosé to grow internationally. Lionbridge PR has experience within the FMCG (fast-moving consumer goods) industry and was primarily appointed for its alignment with the Brosé vision and goals.
Currently undergoing a substantial branding update, including future product lines and recyclable packaging, among other revisions Brosé Wine is in the process of incorporating a scannable QR code on their labelling, which will lead their audience to a Brosé playlist on Spotify.
New and Improved Branding
A hard launch event is to be held in central London in June 2023, to showcase the new and improved branding, gain publicity and gather promotional content. Journalists, celebrities, influencers and investors are each invited to attend, alongside Entrepreneur and Made in Chelsea’s, Tristan Phipps, and Footballer, Matty Cash.
If that wasn’t enough, Brosé is now in talks with a major supermarket chain and has also expanded into Cameroon, Spain, Ibiza, The Netherlands and Portugal.
Extensive Media Coverage
Brosé Wine Ltd., was established by its CEO and founder, Bradley Yarrington, in March 2019. The brand has been characterised as a drink that is best enjoyed in the company of friends and under the warmth of the sun. The company has garnered considerable attention through its collaboration with social media influencers, resulting in extensive media coverage. As a result, an entire community and culture have developed around this high-end rosé, which is available at an affordable price point.
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