Harniman’s Consumers Represent Every Demographic

Harniman's Hero - All Generations

Written by J S

February 22, 2023

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Welcome News for SEIS Investors

A family business comprising a father-daughter team, Harniman’s mission is to help people to feel their best, more of the time. Born from an idea developed during the Coronavirus lockdown, the start-up has brought together a complete team. This includes dieticians, food technicians and scientists to create a range of colourful, easy-to-use vitamin sprays.

Products That Look Good, Taste Good and Do Good

Offering simple solutions to well-being, Harniman’s Feel Good Sprays are designed for maximum absorption of nutrients into your bloodstream. According to the 2019 CRN Consumer Survey, “A large portion of young people now take supplements, 70% of adults 18-34.”

The findings also state, “As greater attention is placed on one’s mental health, VMS (vitamins, minerals and dietary supplements) brands can tap into this trend by focusing on formulas that contain brain-boosting and mood-regulating ingredients. Such as magnesium, vitamin D, curcumin and L-theanine.”

Harniman’s are doing just that—tapping into this market with a unique product formulated by expert dieticians and scientists. Made in Britain, vegan and using fully recyclable packaging, Harniman’s Feel Good Sprays are suitable for the whole family and for children over three years.

Government Recommendation

Welcome news at a time when the Government now recommend all UK adults and children take vitamin D supplements to prevent rickets, bone pain and disabilities.

The global vitamin supplements market size is projected to hit around $104 billion by 2030. Moreover, it is expected to grow at a CAGR of 8.8% from 2022 to 2030. Equally, in a market that’s moved away from traditional pills into effervescence, gummies and sprays, Harniman’s consumers represent every demographic.

Robust Marketing Strategy

Westbrooke Associates are driving investment into Harniman’s. This to support stockist growth, business-to-business and business-to-customer relationships, via Harniman’s robust marketing strategy. Marketing strategies include showcasing the product in pop-up curated stores, exhibiting at both public and trade shows, social media marketing and PR promotions. Positioning the brand through engaging and impactful marketing material, Harniman’s will work alongside an acclaimed brand strategy agency. This will directly connect the product with the consumer.

Disruptive Investment Opportunity

The vitamin supplement market in the UK is predicted to amount to £0.628 Billion in 2023 and is expected to grow annually by 4.84% (CAGR 2023-2027). Offering qualifying investors the chance to invest in an eco-friendly, progressive and disruptive market, investors can reap financial rewards from an opportunity with less market volatility.

Furthermore, this is a UK government-approved EIS opportunity. It has upfront and ongoing income tax relief, loss relief and capital gains and inheritance tax exemptions. This means your money has the potential to make money and capture diverse and attractive returns.

To learn more about investment opportunities in Harniman’s, please visit our website or contact us for more information.

Westbrooke Associates identify a wide range of investment opportunities, backing the businesses you believe in, including EIS investment opportunities. Register your interest today and explore how we can help you target and capture attractive returns.

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